Vivo becomes an Official Sponsor of FIFA World Cup!
After Oppo made themselves to the Team India Jersey for the Champions Trophy, shouldn’t Vivo show them? Vivo just now announced that they have signed up a partnership with FIFA. This means that that they are going to be an official sponsor of the FIFA Tournaments in the whole period (2 Cycles).
The sponsorship begins with the following plans
- Confederations Cup 2017 (Russia)
- Summer World Cup
- Confederations Cup 2021
- World Cup 2022 in Qatar
This partnership means that Vivo logo is going to appear on all the advertising boards, tickets and all the event leaflets, templates and all the promotional events in the future. Until, you digest this’ the company has also promised to launch a special phone which would offer a so called“one kind experience for football fans”
Advertisements first, who cares about the Products?
This is not completed yet, during these events all the FIFA Staff are required to use Vivo Smartphones. Vivo is on par with their own aggressive marketing strategy since the Hoarding in India followed by the IPL Partnership.
Is there really a need for so hard-core marketing? Just go out anywhere and have a glance, tons of Hoardings! In a world where people look for Price to Performance Ratio, I really don’t understand how people are brain washed by the selfie gimmicks of Oppo and Vivo Products. What do you think about this? Let us know in the comments below.
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