We have heard about Sony always as a Premium Smartphone Manufacturer in smartphone industry who always charges a premium price which is not always worth for each and every smartphone they launch. Ever since they started the Sony Xperia Z Lineup they were bond to make a category of devices which are known as PREMIUM STANDARD.
SONY to focus on Mid Range and Premium Flagship Phones
But from now it seems that it is going to change. Yesterday Sony IR (Investor Relations) Day has seen that SONY confirms that it will not be making smartphones in the premium end much and they would be diverting all of their focus on the Mid Range XA Lineup and the XZ series to recover their markets. Xperia Blog
Still its quite evident that Sony is doing well enough in some of the markets. But we always know Sony as a Premium Smartphone Maker with leading in technology. They have always been the First in implementing the technology in Smartphones- 4K display in Smartphone, Waterproof phones, Super Cinematic Slow Motion at 960fps.
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