At MWC Nokia’s Chief Executive has said that the Nokia brand will be branded once again on its smartphones in 2016 or in near future.
The Finnish Smartphone manufacturer said that it’s moving ahead with its plans to re-enter the smartphone market. However, The Company’s Chief Executive Rajeev Suri has said that the company isn’t working with some deadline and there’s no rush. “It could happen in 2016, it could happen later,” he said.
The company left the business dramatically by selling its smartphone division to Microsoft for $7.2 billion. Now, the company is looking to re-enter the game by taking advantage of the clause in the sale agreement that allows Nokia to use its brand on handsets again starting from 2016.
Back in 2015, Nokia did confirm the comeback plans but we are yet to see anything from the Nokia 1100 maker.
“The recognition of the brand is still very high in all the major markets,” said Suri. “We think it’s a good business model.”
Suri confirmed that if the company finds the right partner for the next batch of smartphones, they’ll gladly move ahead. Nokia aimed to find a partner by 2015-end, but Suri isn’t concerned. “We’re not in a hurry,” he said.
“We don’t want to just put logos on somebody’s devices,” said Suri. “It needs to feel like Nokia, what Nokia was known for.”
Apart from the smartphone market, the company is actively taking up other other opportunities. Last year, In 2015, Nokia launched its OZO VR camera that was called the first professional 360-degree VR camera.
Originally written by kalpesh.
Subscribe To Our Newsletter
Join our mailing list to receive the latest news and updates from our team.