Recently iPhone price was decreased in Japan as local currency strengthened, and now increasing the pricing of iPhones in India of certain newer models while removing older, still popular handhelds.
First Apple removed those so called ”Affordable” iPhones 4s and 5c out of the way, Apple probably thought its Indian fans would pay however much it took to get their hands on the new iPhone SE. Only the “new” 4-incher doesn’t look very new, struggling to gain a foothold against the 6s, not to mention vastly superior Androids in the same price range.
You’d think the widely reported slow start in sales on a global scale would guarantee SE markdowns, but instead, Apple does the unthinkable in India, changing course on 6s, 6 and 5s retail costs. The iPhone 6 now fetches a hefty 40,000 rupees ($600) in a 16GB configuration, up 29 percent from the previous INR 31K ($465) tag, which is a preposterous reversal for a decreasingly trendy 2014 device.
Meanwhile, the entry-level iPhone 6s surges 19 percent, from 40.5K to 48K rupees, i.e. $610 to $720. Finally, to make the iPhone SE feel a little less overpriced, the affordable 16GB iPhone 5s now starts at the equivalent of $330 instead of $270. Exactly how does that all make sense, Apple, and how do you intend to boost regional SE sales numbers from their current “few thousand units” at $585 (INR 39,000) and up?
Originally written by kalpesh.
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